SKINCARE AFTER 40
YOUR SKIN IS CHANGING. YOUR ROUTINE CAN TOO.
If the skincare routine you used in your 20s and 30s doesn't seem to work the same way anymore, you're not imagining it.
As skin changes with age, you may begin noticing more dryness, changes in texture, less firmness, visible fine lines, uneven-looking tone, or simply that your skin doesn't bounce back the way it once did.
That doesn't mean you need a shelf full of new products.
It means it's time to understand what your skin needs now.
Beauty after 40 can be simpler.
WHAT HAPPENS TO SKIN AFTER 40?
No two women experience aging exactly the same way. Genetics, hormones, sun exposure, environment and lifestyle can all affect how our skin looks and feels.
But some changes become more noticeable after 40.
DRYNESS + DEHYDRATION
Skin can begin feeling drier, tighter or less plump than it once did.
Adding hydration and choosing products that help maintain moisture can make a significant difference in how comfortable and smooth your skin looks.
FINE LINES + FIRMNESS
Changes in collagen and elastin become more visible over time, which can contribute to fine lines and skin that appears less firm.
The goal isn't to erase every line.
It's to support healthy-looking, hydrated skin and help it look its best.
DULLNESS
Remember that effortless glow?
As skin changes, its surface can sometimes appear duller or less radiant.
Gentle exfoliation, hydration and carefully selected brightening ingredients can help restore a fresher-looking complexion.
TEXTURE + VISIBLE PORES
Changes in hydration, oil production and skin renewal can affect the appearance of texture and pores.
Rather than trying to scrub them away, focus on a balanced routine that gently cleanses, hydrates and addresses your individual concerns.
YOU PROBABLY DON'T NEED A 12-STEP ROUTINE.
Skincare doesn't have to become more complicated as you get older.
For many women, a simple routine is the best place to begin.
MORNING
1. CLEANSE
Start with clean, refreshed skin without leaving it feeling stripped.
2. TREAT
Choose a serum based on what your skin actually needs—hydration, firmness, radiance or another specific concern.
3. MOISTURIZE
Help replenish moisture and keep skin comfortable.
4. PROTECT
Finish with broad-spectrum sunscreen during the day.
EVENING
1. CLEANSE
Remove makeup, sunscreen, excess oil and the day's buildup.
2. TREAT
Apply the treatment or serum appropriate for your skin and routine.
3. MOISTURIZE
Finish with moisture to support comfortable, hydrated-looking skin overnight.
That's enough to build a strong foundation.
You can add targeted products later if you actually need them.
HOW DO I KNOW WHAT MY SKIN NEEDS?
Don't start by asking:
"What should a 45-, 55- or 65-year-old use?"
Start by asking:
"What am I noticing about my skin?"
Is it dry?
Does it feel tight?
Are you noticing more visible texture?
Does it look dull?
Are fine lines becoming more noticeable?
Has your skin become more sensitive?
Your age gives us context.
Your skin tells us where to start.
START WITH YOUR BIGGEST CONCERN
HYDRATION
For skin that feels dry, tight or less plump.
FIRMNESS
For visible fine lines and skin that appears less firm.
RADIANCE
For tired, dull or flat-looking skin.
BRIGHTENING
For uneven-looking tone and areas you'd like to appear brighter.
PORES + TEXTURE
For visible pores or uneven-looking texture.
OIL + CONGESTION
For excess shine and congested-looking skin.
NOT SURE WHERE TO START?
That's exactly why I created the 8thereal Skin Quiz.
Answer a few simple questions about what you're noticing, your current routine and what you'd like to improve.
We'll help you find a simpler place to start.
Beauty After 40, Simplified.