Beauty After 40 Makeup

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      Discover makeup designed for Beauty After 40 with clean, vegan formulas that make your routine feel simple, comfortable and effortless.

      Shop complexion, eye and lip makeup created to enhance your natural beauty instead of covering it up. From BB cream, foundation, powder and primer to mascara, eyeshadow, lip oil, lipstick and gloss, 8thereal makes it easier to build a makeup routine that works with mature skin.

      Whether you want lightweight coverage, a smoother-looking complexion, more definition around the eyes or a fresh wash of color, find everyday makeup essentials that help you look polished while still looking like yourself.

      Beauty After 40, Simplified.

      21 products
      8thereal Everyday Glow BB Cream in a beige squeeze tube standing upright on a white circular display stand.
      8thereal Everyday Glow BB Cream before and after application showing natural coverage and reduced redness on skin.
      Everyday Glow BB Cream – Hydrating, Natural-Looking Coverage
      $31.00
      8thereal Skin-First full coverage foundation in a sleek black squeeze tube on a circular display stand.
      8thereal Skin-First Full Coverage Foundation in Tuscan shade showing before and after results on a woman's face.
      Skin-First Full Coverage Foundation - Flawless, Natural Skin
      $35.00
      8thereal All-in-One Sculpt & Glow Pro Cheek Palette featuring a contour, blush, and highlighter in a sleek black compact.
      Model holding 8thereal All-in-One Sculpt & Glow Pro Cheek Palette featuring blush, contour, and highlighter powders.
      All-in-One Sculpt & Glow Pro Cheek Palette - Sculpt, Flush & Light Up Your Look
      $24.00
      8thereal lightweight foundation with SPF in a glass bottle on a white display stand against a clean background
      8thereal model applying lightweight buildable foundation with SPF to cheek for natural skin-like finish
      Natural Finish Foundation SPF 15 – Buildable Everyday Coverage
      $35.00
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      8thereal clear eyebrow gel in a sleek silver tube with a spoolie applicator on a white pedestal
      8thereal clear eyebrow gel being applied by a model with a spoolie for a natural, groomed look.
      Eyebrow Gel – Clear — Groom, Shape & Set Brows with Flexible Hold
      $22.00
      8thereal matte lip stain in a frosted glass bottle with a black applicator wand on a white display pedestal
      Mature woman wearing 8thereal matte lip stain in a soft rose shade, holding the applicator and bottle.
      Matte Lip Stain - Long-Lasting Color with a Lightweight, Comfortable Finish
      $28.00
      8thereal Lash Rejuvenator clear serum in a black tube with a spoolie wand applicator on a white display stand.
      8thereal Lash Rejuvenator before and after results showing fuller, nourished, and defined natural lashes and brows.
      Lash Rejuvenator – Clear Strengthen, Nourish & Enhance Natural Lashes
      $33.00
      8thereal Dual Blend Powder Foundation in a black compact with a mirror, featuring a soft-focus matte finish.
      A woman holding an 8thereal Dual Blend Powder Foundation compact, showcasing a natural, soft-focus makeup finish.
      Dual Blend Powder Foundation - Wet or Dry Buildable Coverage
      $31.00
      8thereal hydrating lip oil in a mauve shade with a doe-foot applicator, displayed on a black circular pedestal.
      8thereal hydrating lip oil in a mauve shade applied on a model for a glossy, non-sticky, and nourishing finish.
      Hydrating Lip Oil – Glossy, Non-Sticky Shine
      $29.00
      8thereal 6-shade eyeshadow palette featuring neutral matte and shimmer powders in a sleek black compact on a display.
      A woman holding an 8thereal 6-shade eyeshadow palette with neutral matte and shimmer tones for a versatile eye look.
      Eyeshadow Palette - 6-Shade Eye Look Perfection
      $25.00
      8thereal Oil-Control Matte Face Primer in a sleek black pump bottle on a matching circular display stand.
      8thereal oil-control matte face primer showing a before and after comparison of skin texture and shine reduction.
      Oil-Control Matte Face Primer – Pore-Blurring, Long-Wear
      $22.00
      8thereal Camera-Ready skin smoothing face primer in a black pump bottle with a matching cap on a black display stand.
      8thereal Camera-Ready Skin Smoothing Face Primer showing a before and after comparison of skin texture and fine lines.
      Camera-Ready Skin Smoothing Face Primer, Clear 20 mL
      $49.00
      8thereal glow-enhancing highlight stick in a creamy, shimmering rose-gold shade with black twist-up packaging.
      Model applying 8thereal glow-enhancing highlight stick to cheekbone for a radiant, dewy, and luminous finish.
      Glow-Enhancing Highlight Stick - Customizable Radiance & Dewy Glow
      $32.00
      8thereal high-shine lip gloss in a terracotta shade with a black cap, displayed upright on a black circular stand.
      8thereal High-Shine Lip Gloss in a deep red shade being applied to lips by a woman with a radiant, polished look.
      High-Shine Lip Gloss - Shine, Hydrate & Amplify Your Lips
      $26.00
      8thereal Smoothing Eye & Lip Primer in a glass jar with a black lid, sitting on a neutral display pedestal.
      8thereal Smoothing Eye & Lip Primer in a small glass jar held by a woman with a natural, radiant makeup look.
      Smoothing Eye & Lip Primer - Smooth, Long-Lasting Base for Eyes & Lips
      $28.00
      8thereal Soft-Focus Luminizing Powder in a sleek black compact with a mirror, displayed on a white pedestal.
      8thereal Soft-Focus Luminizing Powder in a black compact held by a woman with glowing, radiant skin.
      Soft-Focus Luminizing Powder - Glow, Blur & Set Your Look
      $33.00
      8thereal Liquid Radiance Shimmer in a clear glass bottle with a black cap, featuring a bronze liquid highlighter.
      8thereal Liquid Radiance Shimmer applied to a model's cheekbones and collarbones for a luminous, natural glow.
      Liquid Radiance Shimmer for Face & Body - Intense Radiance & Customizable Glow
      $27.00
      8thereal cream concealer in a clear tube with a black cap, standing on a white circular pedestal against a white background.
      Mature woman applying 8thereal cream concealer under her eyes with a doe-foot applicator for a natural finish.
      Skin-Perfecting Concealer - Full Coverage, Brighten & Blur Imperfections
      $25.00
      8thereal clear brow soap in a silver metal tin with a black spoolie brush on a white pedestal
      A smiling woman applying 8thereal clear brow soap with a spoolie to lift and shape her natural eyebrows.
      Clear Brow Soap - Style, Lift & Hold Brows Effortlessly
      $23.00
      8thereal Soft-Define Khol Eyeliner in denim blue, a creamy, vegan, and cruelty-free pencil for precise eye definition.
      8thereal Soft-Define Khol Eyeliner pencil in black being applied by a woman for a precise winged eye look
      Soft-Define Khol Eyeliner - Precise, Creamy Definition for Every Eye Look
      $23.00
      8thereal Natural Warmth Bronzer in a sleek black compact with mirror, displayed on a white pedestal.
      8thereal Natural Warmth Bronzer applied to a woman's cheek with a brush, showing a smooth, radiant, sun-kissed finish.
      Natural Warmth Bronzer - Warm, Sun-Kissed Color with a Natural Glow
      $37.00